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EU GPSR: manufacturer AND responsible person details on your listing (both, not either)

GPSR Article 19 requires online offers to show the manufacturer's details and, for non-EU manufacturers, the EU responsible person too. What must be shown, and Amazon's format rules.

Under GPSR Article 19, an online offer must clearly show: (a) the manufacturer's name, registered trade name or trade mark, plus postal and electronic address; (b) where the manufacturer is not established in the EU, the responsible person's name, postal and electronic address; (c) information identifying the product, including a picture, its type and any other identifier; and (d) warnings or safety information in a language consumers easily understand. The Commission's published Q&A answers that (a) and (b) are cumulative: a non-EU manufacturer's offer shows both.

Amazon's GPSR guidebook adds format checks for invalid entries: addresses in an official EU language; phone numbers starting with + or 00 (not both), 7–15 digits, no spaces; no leading or trailing spaces in email addresses. Each EU store must be submitted separately.

First actions

1. Enter the manufacturer's name, postal and electronic address.
2. If the manufacturer is outside the EU, add the EU responsible person too.
3. Check the phone and email format and the address language.
4. Submit for each EU store and confirm the entry shows as approved or valid.

Free check: does your CPC match your listing? →

Official sources

• EUR-Lex: Regulation (EU) 2023/988 (GPSR)
• EUR-Lex: Commission GPSR guidelines (C/2025/6233)
• Amazon: GPSR compliance guidebook (Chinese, PDF)

General information, not legal advice. Platform rules change; the linked official pages are the authority.