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Selling toys in Great Britain: importer checklist under the Toys (Safety) Regulations 2011

What a UK importer must check before placing a toy on the GB market, per GOV.UK guidance: the declaration of conformity, technical documentation, marking and the importer's details on the toy.

GOV.UK's guidance on the Toys (Safety) Regulations 2011 says an importer is a UK-based person or business that places a toy on the GB market from outside the UK. Importers must make sure the manufacturer has fulfilled its obligations, including a declaration of conformity (a UK DoC if UKCA marked, an EU DoC if CE marked), technical documentation, and a visible, legible and indelible conformity marking. They must mark their own name, registered trade name or mark and a postal address on the toy (or, where the guidance allows, on the packaging or an accompanying document), along with the manufacturer's details. They must also make sure storage and transport don't affect compliance.

The manufacturer must keep the technical documentation and the declaration of conformity for 10 years.

First actions

  1. Get the DoC (UK or EU) and confirm it covers your exact toy.
  2. Check the UKCA or CE marking is on the toy, its label or its packaging.
  3. Add the importer's name and UK postal address as well as the manufacturer's.
  4. Keep the documentation available for market surveillance.

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Official sources

General information, not legal advice. Platform rules change; the linked official pages are the authority.