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Walmart CPC rejected or 'Needs Action': what Walmart checks and how to fix it

Walmart Marketplace requires a valid CPC plus a third-party test report for every children's product. What its policy says, and the mismatches to fix before you re-upload.

Walmart's Children's Products policy says sellers must provide a valid Children's Product Certificate (CPC) and the corresponding third-party test report from a CPSC-accepted lab for each children's product. When requested, you upload them per item in Seller Center via the Item compliance widget on the Health and Compliance page. The policy lists "providing incomplete, inaccurate or non-compliant certificate or test report information" as prohibited.

Walmart's CPC must be in English, based on CPSC-accepted lab results, and contain the CPSC elements:

  1. Product identification
  2. Each children's product safety rule cited
  3. Importer or domestic manufacturer: name, full mailing address, phone
  4. Records contact: name, email, full mailing address, phone
  5. Date (at least month/year) and place of manufacture
  6. Date and place of testing
  7. Third-party CPSC-accepted lab: name, full mailing address, phone

The test report must be in English, from a CPSC-accepted lab, and show the product complies with all applicable rules.

First actions

  1. Open Health and Compliance → Item compliance in Seller Center and note which item and document is flagged.
  2. Check all 7 CPC elements are present, in English, with the importer's full mailing address and phone.
  3. Check the product identifier and SKU on the CPC and the report match the item. Walmart's FAQ specifically addresses small SKU differences, so read it before re-uploading.
  4. Confirm the lab is CPSC-accepted for every rule cited (CPSC lab search).
  5. Upload the CPC and the report for the item together.

Free check: does your CPC match your listing? →

Share your CPC in your AI

Keep your confirmed CPC, test report and compliance facts in Avenbridge. Resellers, labs and marketplace contacts can then ask about them in ChatGPT or Claude, and questions it can't answer come back to you.

Share your CPC in your AI or run the free document-vs-listing check first

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Official sources

General information, not legal advice. Platform rules change; the linked official pages are the authority.