Guides

Amazon asks for a CPC but your product isn't for children

If Amazon classifies an adult product as a children's product or collectable toy, here's how sellers have resolved it: listing cleanup and an appeal.

The problem

On Seller Forums, a seller selling an adult item received a CPC request with a two-day deadline after the item was treated as a "Collectable Toy". Amazon's guidance in that thread was to remove child-related keywords from the listing or submit compliance documents, and then appeal stating it is not a children's product.

Under CPSC rules, whether something is a children's product depends on whether it is designed or intended primarily for children 12 or younger, considering factors such as labeling, marketing, packaging and how it's commonly recognized. Listing words like "kids", "toy", "gift for boys" or child models in photos can push a listing into that category.

How to fix it

  1. Review title, bullets, description, backend keywords, images and browse node for child-directed terms or imagery.
  2. Remove anything that markets the product to children, if it genuinely isn't for them, and add the intended adult use and age (for example 14+ or adult).
  3. Appeal from the compliance request explaining the product is not a children's product and what you changed.
  4. If the product really is intended for children, don't appeal: get CPSC-accepted lab testing and issue a CPC.
  5. Keep a short file note of your reasoning in case the question comes up again.

Check your documents before you resubmit

Upload your CPC or GCC and the test report. The free pre-check compares identifiers, cited rules, lab, dates and certifier across the documents and returns a red/amber/green list of what to fix.

Run the free pre-check

Checklist before resubmitting

This is general information and a document consistency check only. It is not certification, testing, or legal advice, and it cannot guarantee acceptance by Amazon, CPSC or CBP.

Related guides