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Amazon Direct Validation for toys: how the TIC verification process works

For toys, Amazon no longer takes CPC uploads from sellers. An Amazon-approved TIC provider tests or verifies your documents and reports to Amazon. Step by step, with deadlines.

The problem

For children's toys in the US, Canada, UK and EU, Amazon moved to Direct Validation (DV). You can no longer upload a CPC and test report yourself for flagged toy ASINs. Instead you pick an Amazon-approved testing, inspection and certification (TIC) provider. That provider either tests samples or verifies your existing reports, then sends the result straight to Amazon.

Many sellers only find out when an ASIN shows up under Account Health → Policy Compliance → Food and Product Safety Issues with a deadline. The upload button they expect is gone. All they see is a list of providers.

How to fix it

1. Open Performance → Account Health → Policy Compliance → Food and Product Safety Issues and find the ASIN.
2. Click Submit. Choose Verify your product for a real toy, or Appeal request if the item is not a children's toy (see the appeal guide).
3. Filter the approved TIC list by country. Use Request quotes from multiple providers (Excel template) if you want to compare prices.
4. Create the Test Request Form (TRF) and keep the TRF ID. If you got the quote outside Seller Central, send the TRF ID to the provider so it can link the quote to your request.
5. Before the deadline: TRF created, provider paid, and samples or existing reports sent to the provider. Amazon treats a missing TRF as no action.
6. Track the status (awaiting attachments/samples, then in progress). The result appears under each product's compliance status.

Checklist before resubmitting

• TRF ID created and saved
• Provider quote accepted and paid
• Samples shipped or existing report sent
• Each marketplace (US, CA) started separately
• Documents checked for consistency before sending

Sources

• Amazon Seller Forums: Complete Guide to Direct Validation, Part 3 (step by step)
• Amazon Seller Forums: Complete Guide to Direct Validation, Part 4 (FAQ)
• Amazon Direct Validation guidebook (PDF, Traditional Chinese)

This is general information and a document consistency check only. It is not certification, testing, or legal advice, and it cannot guarantee acceptance by Amazon, CPSC or CBP.

Related guides

• Already have a CPC and test report? Using existing reports in Amazon Direct Validation
• TRF submitted but the TIC provider isn't responding: what to do
• Amazon rejected your Children's Product Certificate (CPC): common reasons and fixes