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"Product identifier mismatch" on your CPC or test report: how to fix it

Amazon flags a product identifier mismatch when the CPC, test report and listing name the product differently. How to line them up before resubmitting.

The problem

Sellers report rejections citing a "product identifier mismatch" or a model number that doesn't match the detail page. This happens when the certificate and the lab report describe the product differently from the listing: a factory model code on the report, a brand name on the listing, a different SKU on the CPC, or a product family name instead of the specific item.

Reviewers compare documents to each other and to the ASIN. If they cannot tell the documents describe the listed item, the package fails, even if the testing itself passed.

How to fix it

  1. List every identifier on the listing: brand, product name, model number, SKU, color/variant, and the age grade.
  2. Find the same fields on the CPC and the test report. Mark every difference, including spelling, spacing and suffixes.
  3. If the tested product is the same item sold under your brand, ask the lab to reissue the report with your company as applicant and the listing's identifiers, or to add a cross-reference between the factory model and your model.
  4. Reissue the CPC so its product description and model match the report and listing exactly.
  5. Update the listing if it is the listing that's wrong (for example, an outdated model number in the title or bullets).
  6. Resubmit all documents together so the reviewer sees the matching set.

Check your documents before you resubmit

Upload your CPC or GCC and the test report. The free pre-check compares identifiers, cited rules, lab, dates and certifier across the documents and returns a red/amber/green list of what to fix.

Run the free pre-check

Checklist before resubmitting

This is general information and a document consistency check only. It is not certification, testing, or legal advice, and it cannot guarantee acceptance by Amazon, CPSC or CBP.

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